Still can’t really work wordpress so I’ve moved back to tumblr… temporarily! 

http://alexandrawhiting.tumblr.com/

Logo’s

… 100 logos in an evening…

As you can see they are all quite abstract, was getting a bit brain-dead by the end so not much communication going on but good practice for generating ideas on mass!

“Go there. Inspire us.”

https://vimeo.com/52800235

 

We were given an area with the Tate and not much else. We figured that people would only ever really visit our area, to visit the Tate. So we decided to lead people away from the Tate, by interfering with signage and maps from pimlico station. Literally had only just finished putting up our last sign and we already had our first gullible tourist wandering off in the opposite direction of the Tate. Was more successful than we’d anticipated and showed us how reliant people are on street maps and signs. Quite an interesting idea for a bigger scale project perhaps…

A piece of paper

https://vimeo.com/52798891

 

A one day project where we were given a piece of paper and told to go out and “interact”.

Instead of actually going up to people and asking them to get involved, my group decided to be more subtle in our approach- to see if and how people would interact with the paper, without any instruction. Was quite interesting to see the results, how majority of people saw it as something unusual, completely avoiding stepping on the red squares. But its also quite funny when people clearly didn’t care and walked straight across them.